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CREATIVE DIRECTION

Here's some of the creative I've directed.

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Creative Direction: Intro Blurb
Creative Direction: Work
etrade1.jpg

E*TRADE

DON'T GET MAD GET E*TRADE

From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.

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Role: Creative Director/Writer/Art Director

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Recognition: Gold Effie, Clio, One Show

Creative Direction: E*TRADE intro
E*TRADE | Dibby
01:00

E*TRADE | Dibby

Don't get mad at the super rich
E*TRADE | Yacht Life
00:30

E*TRADE | Yacht Life

Don't get mad at ding dongs who fall backwards into money
E*TRADE | This Is Getting Old
01:00

E*TRADE | This Is Getting Old

Don't get mad at your retirement savings
Creative Direction: E*TRADE video gallery

Don't get mad at newspapers

DumbestGuy-WSJ-HalfPage_edited_edited.jpg
Creative Direction: E*TRADE print - dumb guy

Don't get mad at magazines

Twins-Money-Fullpage.jpg
Creative Direction: E*TRADE print - twins

Don't get mad at Facebook

Chicken_Facebook.jpg
Creative Direction: E*TRADE social - chicken

Don't get mad at Twitter

Guinea-Pig_Twitter.jpg
Creative Direction: E*TRADE social - hamster
Creative Direction: Text
Screen Shot 2021-01-17 at 4.28.47 PM.png

NAVY FEDERAL CREDIT UNION

Some say NFCU's a little obsessed with their members.

We couldn't agree more.

In this campaign we used actual member photos to show off just how much NFCU  loves their members.

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Role: Creative Director

MEMBERABILIA

Creative Direction: E*TRADE intro