CREATIVE DIRECTION

Here's some of the creative I've directed.

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E*TRADE

DON'T GET MAD GET E*TRADE

From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.

Role: Creative Director/Writer/Art Director

Recognition: Gold Effie, Clio, One Show

 
 

Don't get mad at newspapers

 

Don't get mad at magazines

 

Don't get mad at Facebook

 

Don't get mad at Twitter

 
 
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NAVY FEDERAL CREDIT UNION

Some say NFCU's a little obsessed with their members.

We couldn't agree more.

In this campaign we used actual member photos to show off just how much NFCU  loves their members.

Role: Creative Director

MEMBERABILIA

 
 
 
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BANNER HEALTH

When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.

Role: Creative Director

Healthcare during COVID

 
 
 

©2021 by Jeff Vermeersch