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CREATIVE DIRECTION
Here's some of the creative I've directed.
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Creative Direction: Intro Blurb
Creative Direction: Work
E*TRADE
DON'T GET MAD GET E*TRADE
From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.
Role: Creative Director/Writer/Art Director
Recognition: Gold Effie, Clio, One Show
Creative Direction: E*TRADE intro
Creative Direction: E*TRADE video gallery
Don't get mad at newspapers
Creative Direction: E*TRADE print - dumb guy
Don't get mad at magazines
Creative Direction: E*TRADE print - twins
Don't get mad at Facebook
Creative Direction: E*TRADE social - chicken
Don't get mad at Twitter
Creative Direction: E*TRADE social - hamster
Creative Direction: Text
NAVY FEDERAL CREDIT UNION
Some say NFCU's a little obsessed with their members.
We couldn't agree more.
In this campaign we used actual member photos to show off just how much NFCU loves their members.
Role: Creative Director
MEMBERABILIA
Creative Direction: E*TRADE intro
Creative Direction: SMD video
Creative Direction: Text
BANNER HEALTH
When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.
Role: Creative Director
Healthcare during COVID
Creative Direction: SMD intro
Creative Direction: E*TRADE video gallery
Creative Direction: Text
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