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PORTFOLIO

Jeff is a Creative Director Writer with a background in technology.

He's won a lot of FWAs, some Cannes Lions, named the Best Developer in the country by FITC, and was recently featured in Taschen's Web Design. The Book.

And he makes video games for fun. 


Anyway, this is some of what he's done.

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Portfolio: Intro Blurb
Portfolio: Work
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E*TRADE

DON'T GET MAD GET E*TRADE

From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.

Role: Creative Director/Writer/Art Director

Recognition: Gold Effie, Clio, One Show

Portfolio: E*TRADE intro
Portfolio: E*TRADE video gallery

Don't get mad at newspapers

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Portfolio: E*TRADE print - dumb guy

Don't get mad at magazines

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Portfolio: E*TRADE print - twins

Don't get mad at Facebook

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Portfolio: E*TRADE social - chicken

Don't get mad at Twitter

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Portfolio: E*TRADE social - hamster
Portfolio: Text
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CUTOUT THE BULLSHIT

We drew attention to to our still unchanged federal gun laws by quietly inserting gun violence victim Joaquin Oliver into the stands at fifteen different MLB ballparks.


Role: Creative Director

Recognition: Webby

Change the Ref

Portfolio: H-D intro
Change the Ref
Watch Now
Portfolio: H-D video
Portfolio: Text
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HARLEY-DAVIDSON

LIVEWIRE @ CES

We launched The LiveWire, Harley-Davidson's first ever electric motorcycle, at CES 2019. We used Magic Leap Mixed Reality headsets and the LiveWire bike on a custom setup to allow even terrible riders to experience what it's like to accelerate form 0-60 in 3.5 seconds.


Role: Creative Director

Recognition: Top Tech of CES - Digital Trends, Best of CES 2019 - Elektrek

Portfolio: H-D intro
Harley-Davidson
Watch Now
Portfolio: H-D video
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
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Portfolio: E*TRADE social - hamster
Portfolio: Text
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SKITTLES

PYRAMID THE RAINBOW

Everyone knows that multi-level marketing schemes are bad. What this project presupposes is that maybe they're not (when they're made of candy).

Role: Creative Technologist

Recognition: Cannes, London International Awards, Bessies

Portfolio: SKITTLES intro
Skittles
Watch Now
Portfolio: SKITTLES video
Portfolio: Text
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KRINGL

A PROOF OF SANTA APP

We harnessed the power of Augmented Reality for one noble goal: trick little kids into believing Santa was in their actual home. And it was all done to benefit those same little kids via Make-A-Wish Canada.

Role: Creative Technologist

Recognition: Webby, FWA, ADCC

Portfolio: KRINGL intro
Kringl
Watch Now
Portfolio: KRINGL video
Portfolio: Text
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BANNER HEALTH

When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.

Role: Creative Director

Healthcare during COVID

Portfolio: SMD intro
Portfolio: E*TRADE video gallery
BH | The Times They Are a Changin'
01:00
BH | Wash Like a Hero
00:30
BH | Distance Like a Hero
00:15
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M&M'S

FIND RED

We exploited the very new and very cutting edge (at the time) launch of Google Street View in Toronto to create a digital scavenger hunt.

Role: Creative Technologist

Recognition: Cannes, D&AD, ADCC

Portfolio: Find Red intro
MMs
Watch Now
Portfolio: Find Red video
Portfolio: Text
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NAVY FEDERAL CREDIT UNION

Some say NFCU's a little obsessed with their members.

We couldn't agree more.

In this campaign we used actual member photos to show off just how much NFCU  loves their members.

Role: Creative Director

MEMBERABILIA

Portfolio: E*TRADE intro
Portfolio: SMD video
NFCU | Obsessed
00:30
NFCU | Clocks
00:15
NFCU | Magnets
00:15
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MILEY CYRUS

INFINITE TONGUE

When Miley Cyrus first hit the scene, she instantly became famous for sticking her tongue out at every opportunity. So, one afternoon we built an infinitely scrolling site that was just Miley's tongue. It went on and on forever. And it didn't do anything else. Beautiful.

Role: Developer

Recognition: One Million+ Views, 100K+ Likes.

Portfolio: MILEY intro
miley.jpg
Portfolio: MILEY still 1
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Portfolio: MILEY still 2
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Portfolio: MILEY still 3

You get it.

Portfolio: Text
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THE WIRE

THE UNOFFICIAL VIDEO GAME

This is an experiment in storytelling. Growing up in the 90's, I loved how RPG video games could create entire worlds using relatively simple graphics. I wanted to see if I could take an undeniably great TV script and turn it into a good video game.

Role: One man dev team

Portfolio: THE WIRE intro
THE WIRE
Watch Now
Portfolio: TEMPTATIONS video
Portfolio: THE WIRE embed