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PORTFOLIO

Jeff is a Creative Director Writer with a background in technology.

He's won a lot of FWAs, some Cannes Lions, named the Best Developer in the country by FITC, and was recently featured in Taschen's Web Design. The Book.

And he makes video games for fun. 


Anyway, this is some of what he's done.

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E*TRADE

DON'T GET MAD GET E*TRADE

From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.

Role: Creative Director/Writer/Art Director

Recognition: Gold Effie, Clio, One Show

 
 

Don't get mad at newspapers

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Don't get mad at magazines

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Don't get mad at Facebook

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Don't get mad at Twitter

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CUTOUT THE BULLSHIT

We drew attention to to our still unchanged federal gun laws by quietly inserting gun violence victim Joaquin Oliver into the stands at fifteen different MLB ballparks.


Role: Creative Director

Recognition: Webby

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HARLEY-DAVIDSON

LIVEWIRE @ CES

We launched The LiveWire, Harley-Davidson's first ever electric motorcycle, at CES 2019. We used Magic Leap Mixed Reality headsets and the LiveWire bike on a custom setup to allow even terrible riders to experience what it's like to accelerate form 0-60 in 3.5 seconds.


Role: Creative Director

Recognition: Top Tech of CES - Digital Trends, Best of CES 2019 - Elektrek

 
 
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SKITTLES

PYRAMID THE RAINBOW

Everyone knows that multi-level marketing schemes are bad. What this project presupposes is that maybe they're not (when they're made of candy).

Role: Creative Technologist

Recognition: Cannes, London International Awards, Bessies

 
 
 
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KRINGL

A PROOF OF SANTA APP

We harnessed the power of Augmented Reality for one noble goal: trick little kids into believing Santa was in their actual home. And it was all done to benefit those same little kids via Make-A-Wish Canada.

Role: Creative Technologist

Recognition: Webby, FWA, ADCC

 
 
 
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BANNER HEALTH

When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.

Role: Creative Director

Healthcare during COVID

 
 
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M&M'S

FIND RED

We exploited the very new and very cutting edge (at the time) launch of Google Street View in Toronto to create a digital scavenger hunt.

Role: Creative Technologist

Recognition: Cannes, D&AD, ADCC

 
 
 
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NAVY FEDERAL CREDIT UNION

Some say NFCU's a little obsessed with their members.

We couldn't agree more.

In this campaign we used actual member photos to show off just how much NFCU  loves their members.

Role: Creative Director

MEMBERABILIA

 
 
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MILEY CYRUS

INFINITE TONGUE

When Miley Cyrus first hit the scene, she instantly became famous for sticking her tongue out at every opportunity. So, one afternoon we built an infinitely scrolling site that was just Miley's tongue. It went on and on forever. And it didn't do anything else. Beautiful.

Role: Developer

Recognition: One Million+ Views, 100K+ Likes.

 
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You get it.

 
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THE WIRE

THE UNOFFICIAL VIDEO GAME

This is an experiment in storytelling. Growing up in the 90's, I loved how RPG video games could create entire worlds using relatively simple graphics. I wanted to see if I could take an undeniably great TV script and turn it into a good video game.

Role: One man dev team