PORTFOLIO
Jeff is a Creative Director Writer with a background in technology.
He's won a lot of FWAs, some Cannes Lions, named the Best Developer in the country by FITC, and was recently featured in Taschen's Web Design. The Book.
And he makes video games for fun.
Anyway, this is some of what he's done.
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E*TRADE
DON'T GET MAD GET E*TRADE
From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.
Role: Creative Director/Writer/Art Director
Recognition: Gold Effie, Clio, One Show
Don't get mad at newspapers
Don't get mad at magazines
Don't get mad at Facebook
Don't get mad at Twitter
CUTOUT THE BULLSHIT
We drew attention to to our still unchanged federal gun laws by quietly inserting gun violence victim Joaquin Oliver into the stands at fifteen different MLB ballparks.
Role: Creative Director
Recognition: Webby
Change the Ref
HARLEY-DAVIDSON
LIVEWIRE @ CES
We launched The LiveWire, Harley-Davidson's first ever electric motorcycle, at CES 2019. We used Magic Leap Mixed Reality headsets and the LiveWire bike on a custom setup to allow even terrible riders to experience what it's like to accelerate form 0-60 in 3.5 seconds.
Role: Creative Director
Recognition: Top Tech of CES - Digital Trends, Best of CES 2019 - Elektrek
SKITTLES
PYRAMID THE RAINBOW
Everyone knows that multi-level marketing schemes are bad. What this project presupposes is that maybe they're not (when they're made of candy).
Role: Creative Technologist
Recognition: Cannes, London International Awards, Bessies
KRINGL
A PROOF OF SANTA APP
We harnessed the power of Augmented Reality for one noble goal: trick little kids into believing Santa was in their actual home. And it was all done to benefit those same little kids via Make-A-Wish Canada.
Role: Creative Technologist
Recognition: Webby, FWA, ADCC
BANNER HEALTH
When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.
Role: Creative Director
Healthcare during COVID
M&M'S
FIND RED
We exploited the very new and very cutting edge (at the time) launch of Google Street View in Toronto to create a digital scavenger hunt.
Role: Creative Technologist
Recognition: Cannes, D&AD, ADCC
NAVY FEDERAL CREDIT UNION
Some say NFCU's a little obsessed with their members.
We couldn't agree more.
In this campaign we used actual member photos to show off just how much NFCU loves their members.
Role: Creative Director
MEMBERABILIA
MILEY CYRUS
INFINITE TONGUE
When Miley Cyrus first hit the scene, she instantly became famous for sticking her tongue out at every opportunity. So, one afternoon we built an infinitely scrolling site that was just Miley's tongue. It went on and on forever. And it didn't do anything else. Beautiful.
Role: Developer
Recognition: One Million+ Views, 100K+ Likes.
THE WIRE
THE UNOFFICIAL VIDEO GAME
This is an experiment in storytelling. Growing up in the 90's, I loved how RPG video games could create entire worlds using relatively simple graphics. I wanted to see if I could take an undeniably great TV script and turn it into a good video game.
Role: One man dev team
